Bernard Loomis, an influential toy marketer who, by turning advertisements for toys into children's cartoon programming, was dubbed "the man who invented Saturday morning," died of heart disease June 2 at his home in Palm Beach Gardens, Fla.He was 82.
He introduced the Hot Wheels action cars as characters in a television show. When the first "Star Wars" movie became a surprise hit, he sold empty boxes during the Christmas season with the promise to deliver the toys later, in effect creating a futures market for toys.
He conceived of the Strawberry Shortcakes as dolls, greeting cards and a made-for-TV movie. He licensed and sold action figures that included the Six Million Dollar Man, the Bionic Woman and Baby Alive.
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Wow. You may have a difficult time believing this, but Loomis' work had a HUGE impact on my Life. Rest in Peace, Mr Loomis. And thank you for all the cool stuff growing up!!!!!
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