Right-Wingers are blaming the Left and calling the new logo "Woke", when politics had nothing to do with the change. The company merely wanted to rebrand with a more "modern" feel. Also, they use the word "woke" for anything and everything they don't like. It's madness.
On Aug. 19, the Middle Tennessee-based chain announced changes to its logo and menu as part of a campaign titled, "All the More." The rebrand features new and returning menu items, "refreshed" restaurant remodels and an "enhanced brand look and feel," according to a news release.
“We believe in the goodness of country hospitality, a spirit that has always defined us. Our story hasn’t changed," said Cracker Barrel Chief Marketing Officer Sarah Moore in a statement. "Our values haven’t changed."
"With ‘All the More,’ we’re honoring our legacy while bringing fresh energy, thoughtful craftsmanship and heartfelt hospitality to our guests this fall."

