Gold's classic 'ALIEN' poster:
Check out these teaser posters he did!:
Check out these teaser posters he did!:
via The Hollywood Reporter:
Gold saw this as a new kind of science fiction film that cried out for a new kind of advertising. “We wanted to play with the word ‘alien,’ ” he says. “We did a bunch of designs that suggested some sort of mysterious outer- space look. I didn’t want it to be totally a spaceman in costume but wanted to suggest that.” For this poster, Gold cut a hole in the eye area to show space coming through, with mouth open as if screaming. What is shown is a teaser poster. A different designer did the main poster.
Gold saw this as a new kind of science fiction film that cried out for a new kind of advertising. “We wanted to play with the word ‘alien,’ ” he says. “We did a bunch of designs that suggested some sort of mysterious outer- space look. I didn’t want it to be totally a spaceman in costume but wanted to suggest that.” For this poster, Gold cut a hole in the eye area to show space coming through, with mouth open as if screaming. What is shown is a teaser poster. A different designer did the main poster.
Some other classic Bill Gold posters:
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