Today, March 31st, is a "national day of awareness" by the Special Olympics a call to Americans to recognize and rethink their use of the word "retard"; the "R-WORD."
The organiztion is releasing an aggressive print and online campaign, targeting people ages 18 to 30. The campaign uses slurs against Asians, homosexuals, Jews and African-Americans to make the point that language can be harmful to all groups, including people with intellectual disabilities.
"Most people don't think of this word as hate speech, but that's exactly what it feels like to millions of people with intellectual disabilities, their families and friends," a statement about the campaign reads. "This word is just as cruel and offensive as any other slur."
Our choice of language frames how we think about others.
Please support the elimination of the derogatory use of the r-word from everyday speech and promote the acceptance and inclusion of people with intellectual disabilities.