Monday, May 21, 2018


BILL GOLD, who revolutionized the art of the movie poster over a seven-decade career that began with Casablanca, passed away yesterday at the age of 97.

Gold's classic 'ALIEN' poster:

Check out these teaser posters he did!:

via The Hollywood Reporter:
Gold saw this as a new kind of science fiction film that cried out for a new kind of advertising. “We wanted to play with the word ‘alien,’ ” he says. “We did a bunch of designs that suggested some sort of mysterious outer- space look. I didn’t want it to be totally a spaceman in costume but wanted to suggest that.” For this poster, Gold cut a hole in the eye area to show space coming through, with mouth open as if screaming. What is shown is a teaser poster. A different designer did the main poster.

Some other classic Bill Gold posters:

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